Should a Business Email List For Your Identity

Author:
Margaret Spencer
Source:

There is a lot that a business email list can tell you about your market. However, just how far are you willing to let it dictate what your business does? Do you really have to send a message to every single prospect on the list or do you just prefer a select portion?

Think of it like this. You are a treasure seeker and your list represents all the best treasure hunting spots in the land. You have ruins, abandoned castles, underground caves, and dangerous jungles. All of them are filled with danger, the promise of adventure, and a fitting reward at the end.

On the other hand, what if you had already taken a liking to...

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