Shopping Trends Will Affect Email Big-Time

David Baker

$59 billion is a number that will ring in your head for some time. 247 million customers spent on average $423 each over Black Friday weekend (according to the National Retail Foundation Survey), adding up to that $59 billion -- a whopping 13% jump over last year.

Hang tight before you break out the champagne, though. Industry surveys tell you part of the story and don’t reflect “real” retail numbers, but directionally, most are attesting to a pretty successful in-store and online holiday weekend. While the weekend was a success, Cyber Monday capped the weekend off with a 30% jump from last year, showing retail peaks at roughly 11:23 a.m. EST.

Monday was a great day to use company time to get your shopping done. Good news is, many...

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