Seven More Tips for Better Peer-Initiated Email Invitations

Paul Kincaid-Smith

Seth Godin suggests that we spend our marketing dollars wisely by targeting innovators—people who “get it” and adopt our product or service before the crowd. These customers are so enthusiastic about your service, they talk about it. That’s the “Ideavirus.”

Email can be a part of that viral marketing plan. In part one of this series, I offered seven tips for improving the success of your peer-initiated invitation system. Here are seven more tips to help your customers invite their friends to join the fun:

1.If you let your inviters add a personal message to their invitation, make sure it isn’t abused by spammers. Keep it plain text. Don’t permit inviters to add HTML links or javascript. Screen the personal comments automatically ...

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