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2010 Customer Registration Best Practices Report

Don't leave them on the table.
 
One of the most important ways to grow a database is through email acquisition. Whether it’s through promotional efforts, incentives...

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Service Launched to Sniff Out Purchased Lists

Author:
Ken Magill
Source:

Every email service provider knows this story: New client comes on board and hands over their email file; ESP sends messages on behalf of new client; anti-spam warning bells go off all over the place; turns out the new client provided a bad list.

Historically, the way ESPs have found out if a new client has provided a bad list has been by sending email to it...

Tags: Deliverability, Email Marketing
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