The Role of Email Marketing in the Multi-Channel Evolution – Part 2

Wikus Engelbrecht

In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended.

In this part we will discuss some opportunities around the convergence of email with social and mobile, giving you insights and practical tips on how to integrate and manage your cross-channel voice and leverage these tools in unison to get better results.

Let’s get practical

While it’s easy for marketers to understand why they should be integrating email, social and mobile – the real challenge remains how to do it...

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