The Resurgence of Email Marketing

Author:
Dawn Altnam
Source:

When it comes to building better business relationships, take a moment to evaluate how your company approaches online marketing. Do you focus on your email marketing campaigns first before turning your attention to social media outlets? Or have you abandoned email outreach in favor of targeting your audience through sites like Facebook, Twitter, Google Plus, YouTube and Pinterest? If you’ve stopped using email marketing approaches, you’re missing out on a valuable and powerful tool that trumps social media outreach in more ways than one.

Think of social media as the young ingénue who is the talk of the town. Meanwhile, email outreach is the seasoned professional that works her fingers to the bone and handles the heavy lifting that produces results. Web-based deal finder Blue Kangaroo reports that 40 percent of adults in the United States actually enjoy getting large numbers of emails from their favorite companies. Take a look at these additional reasons for putting your seasoned pro back into heavy rotation....

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