Reports: How Email is Pushing Engagement

Kristina Knight

With 14 million conversations just about email in the social space, the grandfather of online marketing options continues to get steady buzz around the globe. Most of the conversations come from the UK (38%) or US (28%).

Here's what consumers don't like according to NetBase:

• Legitimate messages marked as spam - 60% • Messages that bounce back or get lost in the ether - 20% • Viruses - 10%

And what they do like...

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