Report: Interactive Marketers Need to Brace for Changes in 2013

Katie Ingram

Research and advisory firm, Forrester Research, has released a new report on marketing trends for 2013 which has found that businesses will have to make a few key changes over the next year to appease their consumer base.

The report, "2013 Interactive Marketing Predictions" was complied by Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O’Connell, Shar vanBoskirk and Jennifer Wise. Predicted trends for 2013 are centered around cross-channel, omni- and multichannel marketing approaches, targeting and the challenges marketing will face when trying to adapt to these changes...

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