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Just released! Epsilon's Q2 2010

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Publishing Lags Behind Other Industries in Email Open Rates

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Author: 
Ellie Behling
Source: 
eMedia VitalsSource: eMedia Vitals

Do publishers have a harder time enticing readers to open emails than companies in other industries? A quarterly look of North American email trends by marketing firm Epsilon found open rates for business publishing and consumer publishing continue to sit on the lower end of the spectrum compared to brands in other markets ...

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