Promoting Content with Social Media and Email Marketing

Chris Horton

Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company’s brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience. Online engagement tools such as social media and eMail marketing allow a brand to interact with prospects and customers dynamically and transparently, driving home its core message in both word and deed.


Social media is one of the greatest community building tools in history. Content shared on social media amplifies...

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