Optimizing Mobile Email

Author:
David Baker
Source:

Mobile is having a profound impact on how we use email marketing. We are truly in a new world of the three-screen, soon to be four-screen, integrated experiences. With the shift from desktop to laptop to tablet to smartphone, it is becoming more and more important to understand the unique user experience, track and optimize it.

Knowing that 39% of your email list opened on a mobile device, is interesting, but not actionable. Knowing that of the 39%, 40% were on a tablet device, is interesting, but not actionable. These trends offer nice stats...

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