One More Reason Why You Want to Acquire Email Addresses and Not Facebook Likes


When people ask, “Isn’t email dead?” I often ask them if they would rather have 10,000 email addresses or 10,000 Facebook Likes. Everyone immediately realizes that email isn’t going anywhere. The response rate will be significantly higher for an email marketing campaign than posting a message to your Facebook Page. It’s only getting worse, as Facebook buries Page messages more and more so that they don’t appear in your Newsfeed.

To make matters worse, Facebook is now letting advertisers pay to post to people’s Newsfeed, almost as if mailbox providers would let you pay to send an unsolicited commercial email right into a user’s Inbox. What is so ironic about this is that Facebook has encouraged marketers to pay to advertise on Facebook to acquire more Likes for their Page, but now is hiding the messages they send...

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