The Noob's Zen Guide to Email Deliverability

Nate Goodman

Are you a noob to email deliverability? Don’t worry. I know experts who are noob’s at being experts, which is to say that they know a lot more than you, but they are new at being experts, hence their noobishness. Make sense? No? Perfect. Lets get started.

Above the Fold:
When a man is significantly overweight, this is the part of his waistline that is above the belt. In email marketing, this is the part of an email message that is visible in the email client without scrolling down. This is different depending on what email client your subscribers open your email in. It’s good to test your email in different clients like Gmail and Hotmail. It’s also good to test it on different mobile devices. You should put your most valuable content...

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