Mythbusting: Video In Email

Author:

Lynn Baus

Source:

As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit.

One of the most exciting developments to come along recently has been the use of video in email. Not the spoofed playback buttons overlaid on a static image, or even animated gifs that simulate video, but honest-to-goodness sound and motion video played directly in a recipient’s inbox.

Why is this development so exciting? Well, email is a very brief and fleeting medium. Grabbing a user’s attention...