Most Cart Recovery Emails Sent Within 24 Hours of Abandonment
The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment, according to [download page] results from a Listrak study. 58.7% of the Top 500 companies who sent at least one cart abandonment email sent their first message within 24 hours of abandonment, up 14.8% from 2011. Among the Second 500 sending such emails, 75.3% did so within 24 hours, up 5.9%.
Among the IR 1000 companies that sent 2 or more emails...