Mobile Email Marketing: Tips For The Holiday Season

Lynn Baus

Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be.

But that’s not news. What makes this retail holiday season special? This year over 30% of those messages will likely be read on some type of mobile device. So how do you ensure your message will stand out in the mobile inbox?

Even if you haven’t been able to transition your emails...

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