Marketers Show Robust Optimism
Marketers plan to markedly increase spending this year, with a heavy emphasis on digital channels, according to a new study by BtoB, which presented findings along with marketer reaction during a webcast last week.
The report, “Outlook 2013: Marketing Priorities & Plans,” found that 49% of respondents expected to spend more this year, up from 40% in 2012. Only 10% said they planned to cut their budgets.
“Marketers are optimistic about their budgets for 2013; in fact, this year's budget increases will be...