Marketers Show Robust Optimism

Christopher Hosford

Marketers plan to markedly increase spending this year, with a heavy emphasis on digital channels, according to a new study by BtoB, which presented findings along with marketer reaction during a webcast last week.

The report, “Outlook 2013: Marketing Priorities & Plans,” found that 49% of respondents expected to spend more this year, up from 40% in 2012. Only 10% said they planned to cut their budgets.

“Marketers are optimistic about their budgets for 2013; in fact, this year's budget increases will be...

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