Marketers Say They’re Shifting Focus Away From Traditional Media

Author:
MarketingCharts staff
Source:

Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association (AMA). In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines (28%), radio (24%), trade magazines (22%), and TV (21%).

Not surprisingly, these marketers are looking more at various digital channels this year. Topping the list is mobile media, with ...

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