Marketers Say They’re Shifting Focus Away From Traditional Media
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association (AMA). In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines (28%), radio (24%), trade magazines (22%), and TV (21%).
Not surprisingly, these marketers are looking more at various digital channels this year. Topping the list is mobile media, with ...