Make Sure Your Emails Get Delivered This Holiday Season

Alex Lustberg

With the holidays fast approaching, brands across the board will send email offer upon email offer to their customer bases. How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

In today’s ecommerce market, positive customer interaction makes all the difference when it comes to deliverability. To make the inbox, merchants need to execute their email communications carefully and effectively, in ways that appeal to customers and help them form positive impressions of brands. There are some key practices...

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