Make Mail Part of Your 2013 Integrated Marketing Plan

Grant Johnson

Sure, it's true that direct mail volume has declined with the growth of paid and organic search, email marketing and social media channels. But mail can still play a crucial role in generating quality leads, converting prospects and past buyers into lifelong customers.

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

Consider these examples...

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