Make Mail Part of Your 2013 Integrated Marketing Plan

Author:

Grant Johnson

Source:

Sure, it's true that direct mail volume has declined with the growth of paid and organic search, email marketing and social media channels. But mail can still play a crucial role in generating quality leads, converting prospects and past buyers into lifelong customers.

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

Consider these examples...