Macro and Micro Email Deliverability

Mike Veilleux

When it comes to helping others with email deliverability challenges, I like to take an approach similar to that taken in economics. The study of economics is often broken down into micro and macro viewpoints. Email should be no different. In macroeconomics, economists study the behaviors of the entire economy, growth rates, etc… In microeconomics, you look at how individual decisions have impacted particular businesses. Let’s take a look at how you can apply this approach to email.


The first place we often begin when helping customers with deliverability challenges is at the macro level. We like to understand how email plays a part in their business and...

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