Love May Be in the Air, But It's Not in the Inbox

Al Urbanski

Folks at the Adobe Digital Index expect Americans to spend in excess of $500 million dollars online on flowers, jewelry, and candy for their sweethearts by day's end today—and that's only counting e-coms that focus on Valentine's Day gift categories. Much more will be spent on the sites of mass merchants the likes of Target and Walmart.

Whether consumers show their love by spending with the big boys or specialty retailers is often determined by emails received on desktops or mobile devices—an especially important channel direct marketers capitalizing on this day famous for last-minute flower deliveries...

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