It's Really Beginning to Look a Lot Like Christmas…

Jim Davidson

…Everywhere you go. Seriously, everywhere you go Christmas has arrived like an overnight blizzard. Shiny, sparkling, and inescapable. It seems like we are saying, "Tis the season" earlier each year and 2012 is no exception. As we all march toward Santa's big day, which email marketing tactics are trending and how does this year compare to the Ghost of Christmas Past…I mean the 2011 holiday season?

RSR Research along with my company surveyed online marketers to learn more about the ways they will market to their customers and to find out how they plan to drive sales during this year's holiday season. We found that nearly 70 percent of brands will have kicked off the season before the week of Thanksgiving. According to the survey results, the first major holiday push begins the first week of October.

If we look at holiday-themed email volume for the season so far, we see...

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