Increase PPC & SEO Conversion With Email Nurture

Adam Stetzer

In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. For example, putting staple items such as milk at the back of the convenience store so that patrons walk by other items they didn’t intend to buy. “Kids Eat Free Night” is a gimmick to establish family dining patterns that are known to repeat.

But the online world is relatively young and small business online marketing norms are...

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