An Idiot's Guide to Email Validation

Author:
Meredith Thornton
Source:

Just because you may be new to email validation doesn’t mean you are an idiot. We all have to start somewhere.

If you intend to incorporate email marketing into your overall marketing strategy, you must be willing to educate yourself on perhaps the most important piece of the puzzle that has a direct impact on performance – the deliverability of your email list.

Deliverability is often jeopardized because businesses send to lists that contain spam seeds, blacklist seeds, and spam BOTS. Suddenly, your IP becomes blacklisted, you are flagged as a spammer by your ISP, and your business...

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