How to Optimize Your Post-Holiday Marketing Strategy

Steve Robinson

For the most part, there are only two reasons customers arrive at a retail store during the last week of the year -- to exchange gifts or take advantage of clearance sales.

While it’s great they’re at your doorstep, the reality is they’re less likely to engage beyond their primary reasons for coming in. And who can blame them? For weeks on end, they’ve been bombarded with marketing campaigns in anticipation of the holidays and are now being hit with post-holiday promotions.

Still, whenever a customer comes into your business, it’s always an opportunity...

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