How to Make Your Email Newsletter Successful and Not Just Cheesy During the Holidays

Amanda DiSilvestro

Sometimes being cheesy works. You open up with a line from a movie or make a comparison that leaves people rolling their eyes yet still opening the message. However, cheesy doesn’t always work during the holiday season because every company is doing it. Making cheesy holiday references is just too easy—Rudolph has a red nose for crying out loud: how can you not make a red sparkling, easy to see reference out of that?

All cheesiness aside, it’s important that your company isn’t just another company trying to force the holidays onto customers in the hopes of extra clicks. People might still open your messages, but it’s probably not going to be because you’re the only one with a clever holiday reference. You still have to be smart...

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