How to Improve Your Email Marketing with Better Segmenation

Daryl Logullo

What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy.

If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging you send (outbound). Look closely, and you’ll discover important data points such as subscriber demographics, marketing sources, recency of opens/clicks, and demand drivers that influenced and attracted the person onto your list in the first place.

Why is this important? Because it allows you to effectively silo your email marketing efforts to...

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