How to Have Success With Email Marketing
One of the best pieces of advice I was given when I sold my book, American Phoenix: The Remarkable Story of William Skinner a Man Who Turned Disaster Into Destiny, was this: "Make a list of 1,000 people to contact when your book comes out." This past holiday season I sent out a mass mailing to everyone on that list and quickly learned the following: direct email marketing is powerful.
Sending a mass email or an "email campaign" is different from making an announcement on Facebook, Twitter or even your own blog. It is probably the best opportunity for remembering all those people you came into contact...