How to Fix Your Email Marketing Mistakes

Author:

Karen J. Bannan

Source:

It’s a rare marketer that doesn’t mess up once in a while. Whether it’s leaving a place holder in a subject line, sending out the wrong call to action or inserting the wrong link. At some time, in some email, you’re going to make a mistake. How you handle that mistake, however, could mean the difference between a customer who sticks around and one who loses trust in your company.
 
Read further for  tips to help you recover from an email gaffe gracefully....