How Effective is Snail-mail In An Electronic World?

Elaine Love

Do you see the post office going out of business in your lifetime? Neither do I. In fact, snail-mail may be even more effective because it is now unique.
In an impersonal arms-length electronic
world, business has lost some of its personal touch. We hurry and scurry through our days dashing off a fast email. Has business forgotten that customers are people? It is a known fact that people do more business with people they know, like and trust. How can business reconnect with the customer and re-establish the personal relationship? Snail-mail. A handwritten note, card, postcard or letter is more personal than email.

Re-connect with your key customers

Do you still look forward to the daily arrival of the mail? So do your customers. What if they opened...

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