How to Create Subject Lines That Captivate, Motivate and Compel a Click

Author:
Christine Brady
Source:

This is the second part our 3 part series on subject lines. If you missed the first post, you can find it here – Subject Lines and the Importance of 87% and 150 Characters [Part 1].
 
There was a lot of data in that first post, but there was a reason for it. Understanding trends is essential for keeping up with the constantly changing email marketing environment. This post will not be nearly as data heavy – in fact, it will be actual examples of subject lines that work right now. Not in the past year or even 6 months ago, but right now.
 
The good news is that you only have to captivate...

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