How Can B2B Marketers Optimize Social Strategy in Emails?

Majda Anwar

We've all received the email from senior management stating we need more social in our b2b marketing efforts; but how can we do that? In our more familiar channel of email, we push our messaging, our brand and our solutions to a targeted list of leads who may ignore our email or, worse, mark us as spam. In the social sphere, targeting and strategy become even more critical as you may run the risk of negative exposure to your brand.

How can we as b2b marketers tap into this vast resource from our preferred channel of email marketing? Here are some tips on how to use email marketing for social media...

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