How Brands Can Recover From Overly Personalized Emails

Author:
Kristina Knight
Source:

Kristina: In 2011 and 2012, the mantra of personalization exploded on the Internet. Is it possible for brands to be 'too personal'?

Rama Ramakrishnan, Founder and CEO, CQuotient: Brands can definitely be too personal. This often comes about when a company is trying to show off its technical prowess and how much data it is able to aggregate. While most consumers are interested in related deals or similar products to their past searches, many are cautious about personal information being available online - birthdays, family structure, income, etc...

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