Hey Mr. President! Does This Mean You Can Stop Assaulting Me With Messages Now?

Steve Smith

How fitting that the Obama campaign, one of the most sophisticated political uses of multichannel marketing ever, ended with the world record-breaking tweet. Within ten hours of responding to the networks calling the election for him by tweeting “four more years” more than 600,000 people retweeted it. According to Twitter, the activity across its network throughout election night and especially in the moments after the call at about 11:15 ET was breathtaking, and multiples higher than had ever been seen in previous political events.

According to reports, the similar Facebook post, which on both networks included an image of the President hugging the First Lady in celebration, drew 3.46 million likes and 446,044 shares. On Facebook, the level of chatter...

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