A Healthy Dose of Consumer Data Supplements Email Marketing

Author:
Elyse Dupré
Source:

Supplement distribution company Natural Partners wanted to build healthier customer interactions. Its goal was to enhance its targeting and better identify consumers' communication channel of choice through email.

“Email is an anchor,” says Patti Renner, director of marketing for data, analytics, and digital solutions provider Knotice, which worked with Natural Partners on its email campaigns. “[It's] the cornerstone of both information and reach when it comes to the customer and to the audience base. If done well, email can provide a very personal, friendly touch that you just don't necessarily get with the random push notifications.”

Natural Partners created a daily deals email campaign...

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