Has Email Marketing Become an Afterthought?

Meredith Thornton

In the midst of a social media revolution, we have become obsessed with our Facebook and Twitter status updates, our +1’s, our “pins,” and our LinkedIn posts to gain a significant following and lock in new customers. Oftentimes, email marketing is left out of the marketing mix when, in actuality, it has the greatest potential to increase brand recognition and drive traffic to your website.

When I approach companies that have not even considered email marketing, the response is always the same. “My email list is too small to benefit from email marketing. I need to focus on growing my list before I consider investing in that platform.”

A common misconception when it comes to email marketing is that it is strictly used to...

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