Game-Changers In Email Marketing Best Practices

Wacarra Yeomans

Last week, fellow Email Insider Mike May published a fantastic article about the increasing soulnessness of email. As more and more brands value efficiency over personalization– even turning to machine-generated messaging – our email communications lose their voices. Reading about this shift caused us to reflect on the rise of mobile email readership, another machine-driven game changer in the world of email creative best practices.

We have a stock of presentations that we’ve given to new colleagues over the years to introduce them to the crazy world of email, including the basics of email layout “anatomy” and a crash course on subscribers’ “email mindset.” Each presentation serves as a sort of snapshot of where the email marketing world...

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