Four Ways Facebook Can Increase Email Sales

Author:
Cara Olson
Source:

A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue, a successful email campaign aligns closely with social and e-commerce, resulting in a “trifecta” across all three channels.

But, integrating social is more than just asking your subscribers to fan you on Facebook or follow you on Twitter or Pinterest. It requires effectively communicating the value proposition and integrating social as part of the shopping experience. Following are four approaches to successfully interweave email, Facebook and e-commerce...

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