The Four Ps of Content Marketing

Xavier Izaguirre

Content marketing is everywhere. As people are increasingly using online conversations as their digital identity, the best strategy for consumer brands to engage with their audiences with is to create content they can use as their own social currency.

Effectively, content marketing is no longer just relevant to B2B brands or consumer brands where there is a need for factual information and reviews.

Nowadays, every brand can benefit from content marketing – be it blog posts, Facebook apps, microsites or Pinterest boards.

A lot has been written about idea generation...

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