Four Key Steps to Achieving Relevance in Email Marketing

Author:
Matthew Kelleher
Source:

Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.

However, at the heart of every cliché is fact, and think about it for any length of time it quickly becomes clear that every tool, every tactic, every strategy we use to improve email results is purely focused at achieving one result – greater relevance.

The question posed to me all too often is ‘how do I make my email marketing more relevant?’ There are a number of routes to relevance that you can take...

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