The Five Stages of Winter Email Marketing

Simon Robinson

Christmas is undoubtedly a make-or-break period for retailers. Sales made during this time can have a significant effect on the whole year’s results – advanced and meticulous planning or the lack of a well thought-out cross-channel marketing strategy can either be the game changer or the last nail in the coffin.

With this in mind, to drive the best possible sales amongst a landscape of Christmas cheer, tinsel and turkey consumption, brands are acknowledging the need to plan their cross-channel marketing campaigns for this season before we’ve even turned over September’s page in our calendars. Key to this cross-channel marketing strategy is email, which still remains the killer outbound channel...

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