Epsilon Goes Omnichannel With its Acquisition of Hyper Marketing

Author:
Ryan Joe
Source:

In the early days of digital, providers of marketing services could get away with focusing on innovative point solutions. But as always-on consumers now exist in an omnichannel world, those same marketers find they need to have across-the-board expertise, from database management to in-store selling. It's because of this environment that Alliance Data Systems has agreed to acquire Hyper Marketing Inc. (HMI) on behalf of its marketing services division Epsilon for approximately $460 million. HMI is a network of nine marketing services providers that include search agency MediaWhiz and shopper-and-retail focused agency Catapult.

Through this acquisition, which Epsilon CEO Bryan Kennedy expects to close by the end of the year, Epsilon will add key talent—including ...

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