Ensuring The Email Is Right Before Hitting Send

Cara Olson

That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done it before. Once you hit send, it’s gone to the inbox, and the last thing you want to hear is “did that email go to everyone?”

Confirming an email is accurate before it deploys is more than just proofreading and having a second set of eyes; it’s strictly following a well-defined process to ensure that you’re delivering a message that reflects well on your organization.

On a rare occasion, mistakes will happen, but you need to constantly work and plan to minimize and mitigate your risks.

Here is a smart five-step process that will keep your organization on the straight and narrow with regard to accuracy....

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