Ensuring Deliverability of Your Holiday Email Messages

Claudia Bruemmer

The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my email messages being delivered?”

To ensure deliverability, it helps if your business has a positive sender reputation. Your reputation is created by the summary of your recent mailing history and sending metrics. You want to ensure your messages have a low rate of complaints and a positive opens/clicks response rate. You also want to keep your list fresh to avoid invalid or inactive addresses. Below are some tips for ensuring deliverability:

ISP Relationship

You can help solve authentication problems by building and maintaining a good relationship with Internet Service Providers (ISPs). Or, you may want to work...

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