Emails We Love: Etsy Creates a Boutique in the Inbox

Beth Negus Viveiros

One of the great things about is that its chock full of things you never knew you desperately needed, like antique green rhinestone necklaces, or planters made from repurposed plastic dinosaur toys.

But unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site's daily email blasts solve that problem nicely.

Each email is designed as an eclectic mini-bazaar or boutique. The topic centers around a simple idea, and takes off from there. For example, the two items mentioned above come from a recent email with the subject line "Emerald City." Following the headline "Take me down to the Emerald City" are a number of, you guessed it...

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