Emails We Love: Clever Copy Round-Up

Author:
Beth Negus Viveiros
Source:

Several messages crossed our inbox this week that had outstanding subject lines, copy or promotional themes. Here's a round-up of the best.

Subject Lines of the Week

"We've added a new topping: Smartphones"
To celebrate the release of their new app for Android, Domino's Pizza is offering free Android smartphones. The promotion, not surprisingly, is for phones that are "free" with a two year service contract plus data plan from Sprint, T-Mobile or Verizon Wireless. But the clever subject line draws attention to the app for prospective (or current) Android users, and may even get an iPhone user or two to check Apple's App store to see if they have a version of the Domino's app (they do)....

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