For Email, Users Reach for iPads
The tablet has become a leading device among users for many digital activities, including game playing, browsing and online shopping, but now it is even replacing the traditional computer for more keyboard-intensive tasks like emailing. Perion, a developer of email client software, surveyed 4,400 US iPad users on their emailing habits during the last six months of 2012 and found that the devices are becoming the preferred place to read and send emails.
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points. The difference was understandably narrower for sending emails, given that the keyboard is essential to writing emails. Just under half of respondents said they preferred the tablet vs. 41% who preferred a desktop or laptop computer...