Email Triggered Click Rate Rises Nearly 115%

Laurie Sullivan

Triggered email messages continue to gain favor by consumers, generating higher performance. Those generated from Welcome, Thank You, or Abandoned Shopping Cart rose 19.1% to 2.6% of total email volume in Q3 2012, compared with the year-ago quarter, according to a study released Monday.

The Q3 2012 Email Trends and Benchmarks found non-bounce rates from triggered emails remained consistent at 1.4%, lower than the business-as-usual industry (BAU)metrics. Triggered open rates performed at 75.1% higher than BAU in Q312, through down from 91% in the year-ago quarter, which saw a lift of 91% for BAU.

Triggered click rates rose 115% in Q3 2012, up from 108% a year ago compare...

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