Email, Search Help Drive Black Friday, Cyber Monday Spending

Beth Negus Viveiros

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week?

I personally did venture out on Black Friday morning, hitting only two stores that were offering deals not available online to pick up gifts for my kids. The rest of my Black Friday shopping was done on the web the night before—deals that I had previously taken advantage of instore were online, so I beat the crowds and cut down on my post-turkey retail trot.

In social media, I observed many friends proclaiming proudly...

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